AK 47 mock up mails are reaching to more than 80,000 households in Britain under Amnesty International’s anti arms advertising campaign program. The human rights organization wants a million people to raise their voice to UN to introduce tough arm control bill. In another cinema advert under the campaign a young boy will demonstrate how easy it is really to use an AK 47 rifle. The spoof ad also offers free bullets and accessories when people place their order to another spoofy shop Teleshop. Amnesty International with this campaign wants to highlight easy availability of the weapon sans a strict international law.
Spokeswoman Sarah Green told BBC that the arms trade internationally is growing big and going completely out of control. She thinks a spoof campaign like this makes a point and hopes that only the power of ordinary people can bring in a change into the system.
The cinema advert which aims to reach more than two million viewers will be shown at Vue cinemas over four week-end period.
