An ambient idea from Amnesty to raise awareness among the Hong Kong people, ask them to make donations and change their attitude towards refugees.
So, with the creative support of Grey Hong Kong, they chose an internationally recognized painting and exhibited it in art galleries across Hong Kong to target affluent people who were more willing to make a donation during this economic crisis.
CREDITS
Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Ray Lam, Keith Lo
Art Directors: Ciff Luk, Michelle Woo, Ray Lam
Copywriters: Joshua Wong, Tony Chan, Keith Lo
Via: Direct Daily
