Amnesty ad provides us with ‘creative’ headache

Dr Prem Digital Healthcare Marketing

amnesty international bars illusion ad

Looking through bars hurts-Says Amnesty International through this print ad. Well, looking at this ad too hurts. Try it, you will understand. If you still don’t have any headache after staring at this ad for a few seconds, you might be a jailbird-in-waiting.

This print advertisement has been developed by Leo Burnett, Warsaw, Poland.

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Well, advertising initiatives from Amnesty are usually intended to make the people think hard about the realities.

CREDITS

Advertising Agency: Leo Burnett, Warsaw, Poland

Creative Directors: Pawel Heinze, Krzysztof Iwinski

Art Director: Pawel Wojtak

Copywriter: Maciek Porebski

Illustrator: Pawel Wojtak

Typographer: Pawel Wojtak

Retoucher: Pawel Wojtak

Via: Ads of the world

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