All the sleeping medications are now shifting their focus to a great extent to vital safety factor.
In order to stick to the factor more attention towards safety has been prearranged by Sleep aid Lunette’s marketer Sepracor and has changed the voice-over of its ads so as to draw attention of the consumers towards the safety of the medication. But still, the company spokesman’s are denying this point and are steadfast that ad has not been changed.
Basically, sales of sleeping medication was drooping due to the dispersion of news that ‘Ambien users could become ill with binge eating while sleeping ,falling asleep and while driving as well’.
This prompted Sanofi-Aventis to begin an advertising campaign focusing on Ambien Safety, following the tack other rival medications as well had to jump in the same field so as beat the competition.
Where as other sleeping medications, Indiplon and Neurocrine sciences till now have been approved and too are ready to follow the ad campaign tack soon.
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