This is an interesting and rather touching advertising effort from the Alzheimer Society Hamburg, which was developed by DraftFCB, Hamburg.
With a view to generate donations and make awareness among the people about the sad plight of Alzheimerâs victims, They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants.
CREDITS
Agency: DraftFCB, Hamburg, Germany
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
Via: Adgoodness
