This is an interesting print advertisement campaign undertaken by an Australian law firm, Allens Arthur Robinson. The campaign was launched for the recent recruitment campaign to attract graduate for the law firm. The campaign was based on the theme that doodle is one of the effective ways to show people’s individuality. In another words, the company wanted to hire those people who have independent thinking.
The basic idea of the campaign is of course remarkable that aimed to attract young graduate. The advertisements were made on seemingly answer sheets or pages of notebooks, keeping in view addressing young graduates. The approach of the campaign is extremely soft and presented its message in a dead straight way. The campaign is credited to Westgate and Friends.
Via Best Ads on TV
