There are so many ways to lure the customers. Alfa Romeo just found out a comparatively novel idea to attract them. They helped the customers to sell their cars, and- to buy from Alfa Romeo!
As part of a sales promotion campaign during the Brussels car fair, Alfa Romeo converted 50 bus shelters around Belgium into free classified ad hoardings. People started putting up their own classified ads almost immediately, and the poster sites were completely full within days.
CREDITS
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Alexandre De Preter
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins, Katrien Muller
Copywriter: Philippe Blondé, Henry Scott
Graphic design: Wim Sels
