This is an amusing and smart print advertisement campaign launched by Alestra AT&T to promote its telephone services in Mexico. The campaign clearly focuses on the importance of communication in human life by showing some interesting examples of consequences from history pages that took place due to lack of communication. The advertisements have reminded that how some historically crucial incidents took place where communication played a crucial role. The campaign has cited reference of incidents related to Christopher Columbus, Romeo-Juliet and famous character Gepeto (Geppetto).
The presentation of the advertisements is extremely simple and straightforward that effectively communicates the product benefit. The advertisement is purely based on the texts used in it that have been placed very nicely. However, art direction seems to be falling slightly short of expectations. The punch line of the campaign is, communication is very important. The campaign was designed by Lowe, Mexico.
Via Ads of the World
