This print advertisement was launched by a Brazilian telephone help-line for woman ALERJ to create awareness among women and encourage them to use the service. The advertisement seems to be assuring women that their abuser will be caught and punished at any cost. The advertisement is showing man whose hands are tied up with telephone wires to depict the utility of the help-line service. The advertisement is shot in a dark background probably to depict agony and plight of those women who get frequently abused in the society.
The presentation of the advertisement is extremely simple and straight that effortlessly conveys its message effectively. Though the advertisement is not that hard-hitting but it mainly focuses to urge women to use the service for their protection, which has been successfully achieved. The punch line of the ad reads, ‘You call, we act’.
Via Hout Lust
