Air NZ may have just invented a new advertising medium. And we have several reasons to believe it might be the best thing to happen in this industry of late. For the first time, people are directly involved. Yes, you get to be the ‘billboard’ or rather, your shaved pate will be used as a “cranial billboard.” The best part is you get paid $1000 to be the medium. People waiting at check-in queues can opt to be a walking (standing?) display device, while those behind play the usual audience. So that you do not freak out, we must also add that it is just a temporary tattoo. Are you game?
Source:SMH
