Domestic violence. It happens when nobody is watching. It happens one step at a time., and someone needs to say ‘cut’. There were dragon advertising efforts to stop these inhuman women-thrashers. One was scary, and the other too was scary. Now, making us remember this ambient anit-domestic effort, here is another one.
This effort from Intervention Center Against Domestic Violence , which offers help to victims and victimizers free of charge on the web, has been performed with the creative support of Ogilvy Frankfurt. They attached adhesive foils to windows of high visibility apartments, which feature lifelike scenes of domestic violence. Two windows further on, they directly addressed passers-by by means of additional adhesive foils bearing the words: âLooking away supports violenceâ.
Agency: Ogilvy Frankfurt, Germany
Via: Direct daily
