This is yet another confounding print advertisement campaign launched by Aerobed to promote its product. The campaign is apparently trying to entice its potential customer using intense philosophy and artistic presentation. The advertisements are actually resorted at emphasizing shock value rather explaining the product benefit. The advertisements are showing a few sketches and the copy explaining a few disturbing situations and then asking people to use the product. The concept of the campaign is not seems to be promoting the product as its focus is on some other aspect.
One of the advertisements showing tornado, the concept and the copy if closely examined down to its real meaning, the advertisement is actually promoting the ‘force’ of air. Further, the term used force can never be associated with comfort or the product. As a matter of fact, the basic idea of the campaign is by no means related to the product and therefore even good design or illustration cannot make it effective one. The punch line reads, ‘Now who is on top?’
Via Ads of the World
