Advertising.com, a sister concern of AOL has recently announced that it has entered into an advertisement alliance with Mitsui. The newly forged joint venture will serve the Japanese online advertising market. The financial details of the deal have not been disclosed yet. The joint venture will operate under the name of Advertising.com Japan with specific focus on the performance based online advertising network in Japan.
The venture will connect advertisers and website publishers with the help of a centralized network. Further, advertisements will be served dynamically and automatically on this network based on performance indices such as clicks, leads or sales generated.
At present, Advertising.com operates the largest third party display advertising network in the U.S.
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