Ads in the guise of signs. This effort has been done by N=5 Amsterdam for Het Zwarte Fietsenplan, a bike shop in Amsterdam.
The intention of this this âsignvertisingâ is to announce the repairing service from Het Zwarte Fietsenplan. With this intention, they put stickers on the well-known cycle lane signs in the street. They placed their stickers so that the bikes on the signs seem to have a flat tire.
An average advertising effort, in terms of its execution strategy.
Agency: N=5 Amsterdam, The Netherlands
Via: Direct daily
