This writer has disgustingly discovered that April issue of Maxim has total 188 pages and out of that 97.186 pages are splashed with advertisements. If you calculate it percentage wise, it’s a good unhealthy 52%, excluding the inside front and back covers.
You will also find features like, ‘Top Gear’ and ‘Maxim Style’ sections where latest covered gadgets and lifestyle products are dipped into advertising. So, they try to pass you something of as content which has a strong flavor of ‘ad dollars.’
But, we should not blame only Maxim for that, in fact all the leading lights are doing that. ‘Advertorial’ is part of the modern day publishing game. This is the best place to go creative, you see. Editors pestered by account executives now seem prone to the syndrome.
