The advertising industry has already initiated its tryst with printed college textbooks in order to facilitate both the advertisers and the students with reduced spending on books. In the mean time, advertisements had already made its presence felt in the downloadable version of books.
Each ad attached to the online books is customized since there is no yardstick for ad size. Normally, ad displayed on these books take a full page. In addition to it, these ads can include images, video, audio and can be linked to the advertisers. Since college students are normally in process of building brand preferences, advertisers are trying hard to influence their process right at the onset.
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