Cricket in India is still the hot favorite for the advertisers as they have already spent the amount in the first half of 2006 what they had spent in the year 2005. The findings are based on the figures taken out from industry sources by the Times of India. Data from Adex India suggests that in the first half of 2006 advertisers have already bought 2.7 million seconds of time on air, which is more than the 2.4 million ad-seconds they bought in the year 2005.
On the other hand, rates for ad slots has already gone up by 10 percent and the current year’s revenue, as of now, is probably at higher or more or less same level as that of the year 2005.
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