According to the TNS Media Intelligence, ten leading insurance companies have raised their ad spending by 98 percent to $1.6 billion since the year 2001.
Nationwide’s ads aim to make consumers chuckle and at the same time, reminding them that life can change rapidly. In addition, of course the final message that its product can help.
Nationwide’s firs national TV campaign prepared by the agency TM Advertising had roped in Fabio to appear for them. The romantic novel cover boy has been shown original first and then projected as an old man. Then the ad cuts into message, ‘Life comes to you fast’.
