Advertisement based on sexual preferences has now increasingly becoming popular in Europe. Many companies are trying to cater the attention of consumers having same sex preferences. Dolce & Gabbana has put its pioneering efforts in this direction to produce advertisement based on same sex preferences and more precisely based on gays that has attracted greater attention.
In Britain alone, the gay population stands around six percent of total population and gay men earn averagely more than the male national average. Gay men involved in full time job, on an average earn around $18,000 annually more than other male population.
On the other hand, lesbian population on an average earns around $12,000 annually. Moreover, the graph of France related to this aspect more or less match the above description.
Link to the Dolce & Gabbana ad
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