Watch and respond to the ads that appear on your mobile phone. In return, get free calls from Virgin Mobile. That is the latest proposition from the company, which has a user base of mostly teenagers and 20 somethings. In desperate attempts to expand the revenue base from voice, more and more wireless providers are offering value addition services, such as, web browser and video players to its customers. They hope to garner more advertising revenue from these services.
In its offer, Virgin customers (Richard Branson’s Virgin customers are also included) will get up to 75 minutes of free calls per month if they play interactively with the delivered ads.
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