According to the Publisher’s Information Bureau, magazine revenue has recorded a phenomenal growth with a hike of 9.6 percent with the corresponding growth of ad pages. The ad pages have risen by 4.4 percent for August this year if compared with the corresponding period last year. On another front Mediaweek has reported that the decline in revenue recorded due to fall in Toiletries & Cosmetics and Technology categories [declined more than five percent] and the automotive category [declined 1.6 percent]. However, the decline was offset with the increasing ad revenue from Drugs & Remedies, Food & Food Products, Retail, Public Transportation, and Hotels & Resorts.
On the other hand, MediaPost has counter the above-mentioned findings on the ground that if the reports are taken from year to date figures the overall scenario will not appear rosy. Playing with statistics MediaPost points out the net revenue was up by just 3.9 percent and ad pages were flat at 0.3 percent. However, MediaPost is quite accurate on point that the mainstays for the magazines are gradually depleting, as the automotive category was almost flat in the month of August and down by 14.6 percent if year-to-date figure taken into consideration.
