Are men more traditional in nature than its better half? The Swiss luxury watchmaker, Patek Philippe, thinks so. Because it’s the bonding between father and son that take the center stage here, in fact the generational theme based tagline “Begin your old tradition” will celebrate tenth full year this April. Just imagine, in the last decade the world has changed to the utmost, but some stuff remain the same.
Though women watches will see a conscious shift this time. The first of the lot since 2003 will sport a new tagline, “You don’t just wear a Patek Philippe. You begin an enduring love affair.” If you wonder why this change, the spokesperson will tell you, it intendeds to evoke “the emotional bond women feel with a treasured belonging,” The ad will feature Twenty~4 beautiful blonds, Aquanaut Luce.
The men ad says, “You never actually own a Patek Philippe. You merely take care of it for the next generation.”
What a stark difference.
Via [Jckgroup]
