Seven leading ad and marketing agencies have teamed up for an international project to elevate awareness on HIV and Aids. These agencies will make available their work rights free to media across the globe to promote it. The effort is part of the Global Media AIDS Initiative which was launched by UN Secretary General Kofi Annan.
The participating agencies are Cake, Grey, JWT, Lowe Worldwide, Ogilvy, Wieden & Kennedy (through wk12) and Y&R. Each of them will produce a new spot that will be premiered on the AIDS day.
