Abab, the Brazilian association of advertising agencies, has created a clever copy oriented ad to advertise the power of advertising. For this, they cite the British humanist association. This atheist association in London has launched a campaign to market atheism. âthere is probably no god. So, stop worrying and enjoy your life.â The campaign says so.
Abab banks on this campaign. They say even those who believe in nothing believe in advertising. The church had been in advertising faith. And now the rivals are out with their campaign.
Abab says, at any time you have to advertise, whether it is your ideas, beliefs or products. Whether the time is bad or good, the answer is advertising.
Good copy at the time of recession.
Via: Ads of the world
