This ad is meant of making public aware of wearing helmet when they ride, but it seriously lacks freshness. This ad seems to be attempted at attracting young riders and persuade them to wear helmet. The way this ad has been treated, the idea is quite predictable and approach too, lacks uniqueness.
Over and beyond everything this ad can surely hit the youngsters who are more prone to accidents. However, a tire mark on their faces would have much better option.
This ad from Vietnam has been created by Golden Advertising. The strap line reads, ‘This can happen to you. Use your head, wear a helmet.’
Via Ads of the World
