This is as strange as the edible business card. A letter with a concrete envelope. The receiver will have to literally smash it open to read the message.
These letters have been sent to the software sales staff by Windows. And, what was the idea? Well, to make an abstract idea of breaking down the walls of customers lives concrete. The letter has been designed by Y&R Auckland for Windows. There will also be a hammer along with the letter to smash it open. The message on the concrete cover urges- break down the wall, and when it is opened there will be another one- build up your sales.
This will indeed make the sales team curious, however how will they feel about this laborious task?
Via: directdaily
