The who’s who like James Woods, Kathy Ireland, Justin Timberlake, Sterling Sharpe, Dennis Quaid, Carson Daly, Huey Lewis, George Lopez and Michael Bolton will promote Play Golf America, an initiative of PGA of America. The commercials are scheduled to air more than 400 times on national cable television and on other networks.
The aim of the campaign is to attract golfers to visit www.playgolfamerica.com and to let them know what stores for them in the various programs offered under the Play Golf America.
Play Golf America will use some ads created by GSD&M in 2005. One of the commercials, ‘Cart Path,’ will feature a father son duo on the tree. Another one, ‘Sand Save’ shows a couple’s day out on the field.
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