Beyond doubt, this advertisement campaign is an extremely interesting and courageous strategy to promote the clothing line by Cojak from Sweden. Moreover, the idea of ad is not fresh and seems to be repeated as this idea has been used in one or two occasions in recent times. However, the execution of idea in this particular ad is most powerful and more direct than the rest.
The advertisement is clearly focusing on the basic attitude of males and their typical habits. The copy of the ad too is very interesting and humorous that reads, ‘We’ve done everything in our power to make men look good….. Then again we’re men’.
Via Twenty Four
