This hard-hitting ad certainly provokes thought for the endangered environment and animals. The ad effectively depicts the perils of the animals due to incessant depletion of trees that are being done illegally. The message is straight and clear, ‘Illegal logging kills more than just trees’.
Therefore, this is a double-edged ad attempting to create awareness regarding environment protection and wild life protection both. The ad campaign envisaged and created by Y&R, Singapore for Animal Concerns Research & Education Society.
A noble effort to promote awareness.
