It is a cooling outdoor effort, literally, because it provides the travelers with a bit relief from the scorching sun for a while.
The advertising effort for Nycil, developed by Rediffusion-Y&R, aims to promote Nycle Prickly heat powder as a product which provides cooling effect to the users. The work banks cleverly on hot temperature of India. So, they installed an air cooler which is hidden in a huge bottle of Nycle Prickly heat powder.
Oh, I am in support of this work, and I hope all the bus stands in India will be blessed with such cooling advertising efforts.
CREDITS
Agency: Rediffusion-Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Via: Scary ideas
