Worry time ahead of TV emperors and print czars. Habits are changing and how. From stationary to moving, from mute to sound, from b&w to color, advertising may have seen a sea change in the last century but this new wave it seems is bigger and stronger and lot more quicker than ever. Not incredibly new, but this new survey done by TNS and conducted by Google reveals that on an average a Brit spends 164 minutes (=41 days) online each day compared to 148 minutes (=37 days) on TV. More than 66% respondents said they have increased their time spend on Internet over last 12 months. Biggest growth was registered among 16 to 24 year age groups. No wonder, they are the most active lot. No wonder.
Shopping is most popular activity. We don’t need research for that. Just wondering, what future stores for the traditional media.
All’s changing. No O&M, the biggest advertising agency will be Google.
