Technology may not be the twin brother of creativity. But they can definitely be close friends. We are witnessing the rapid changes in advertising (in its way of communication and medium) occurring with the help of innovative technology. Now, here is interestingly big news for all the advertising lovers. Itâs about a billboard in Japan.
Well, itâs an innovative billboard, technologically. This digital billboard is fitted with camera that reads the gender and age group of people. The billboard then displays suitable ads as per the age-group and gender of the onlookers. Interesting, isnât it?
The technology uses face recognition software to glean the gender and age group of passers-by. The enthusiastic reports also connects this to ââMinority Report”, the sci-fi movie in which advertisers recognize individuals by name and make purchasing suggestions.
Via: Physorg
