Yahoo is going beyond Google. Your behavior in Yahoo will be tracked now, what you do, how much time you spend on particular page, the words that you search for, Yahoo will consider all these factors (and more) and throw ads to you on most specific places.
Yahoo is again on revamping mode, and yet again it’s about its online business makeover. Yahoo has never really focused on consumer behavior instead it always put emphasis on consumer demographic clusters. Microtargeting has always been Yahoo’s forte but devoiding the mind route. Now it wants to get into consumer psyche. Definitely Yahoo is will charge premium this time to its advertisers. More ROI for advertisers, better (banner or no banner) ad effectiveness.
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