In every poster, a part has been slashed off to display the effect of the game. Xbox is advertising its game ‘Stubbs the Zombie’ through posters. The concept of advertising is of course interesting as so far representation of effects of the game is concerned. The ad seems to be attempting to attract kids or teenagers from all quarters.
The ad has attempted to draw attention of its consumers of diverse economic background. Moreover, the primary focus of the ad is to convey that the game is too engrossing that the player can feel the excitement in their real lives. The ad has been created by Colenso BBDO, Auckland.
