This is an interesting billboard advertisement campaign launched by World Wildlife Fund in South Africa to create awareness about impact of global warming. The campaign aims at showing the impact of global warming on the environment every passing single day. The campaign has used the WWF logo as a apparatus to demonstrate the effects of global warming, fading the panda over a period of time eventually being replaced by the message about looming problem.
The presentation of the campaign is considerably good but it seems it does take I bit too much time to convey the message. The idea of the campaign was also good but it needed a very strong and insightful execution to make it effective in real sense. The text of the campaign reads, ‘The effects of global warming are becoming more obvious’. The campaign was created by TBWA HUNT LASCARIS Johannesburg, South Africa.
Via: Hout Lust
