Wondersoft is the stuff dreams are made of. At least, that’s what JWT makes us believe through its creative for the tissue makers. I don’t personally see how people attach something as mundane as tissue papers to a fantasy trip. However, we cannot deny the fact that the ad scores high on curiosity value. And sometimes, this makes all the difference between a brilliant yet unsuccessful ad and a mundane, surprisingly successful one. Wondersoft’s ad is a case in point.
Via:Adsoftheworld
