Well, well, what could be the possible reason behind Wellington Airport’s buy out of iSite, a billboard and outdoor advertising firm in an undisclosed amount could be anybody’s guess. Is it because the recurring and irrelevant expenditure was rising and rising on advertising overhead as the agencies were not yielding any results or is it another classical example of big-fish-small-fish amalgamation.
We should be happy and stop digging at inappropriate and extraneous stories that are on the air. Both parties are now a single entity and the bigger one will be able to ‘streamline’ some departments and operations and will definitely ‘better use’ the complementary resources.
