This is an amusing print advertisement campaign rolled out for Volkswagen to promote its Touareg. The ad has been created in such a manner that it incorporates biting humor and the wilder aspect of the car. The basic idea may not have been powerful but the execution of the idea has surely made it an impressive advertisement campaign.
However, the ads based on urban-jungle aspect have been repeated many a times, but this particular advertisement campaign has its own unique angle, which makes it outstanding of all. The campaign has visibly use sarcastic humor to depict the urban-jungle aspect. Moreover, the art direction of the campaign is undoubtedly a class in itself. The ad has been conceptualized by DDB, Brussels, Belgium.
Via Ads of the World
