Volkswagen Passat Sedan’s da da da, all grown up, sort of couldn’t cut ice. Arnold’s adieu commercial 120-not-so-standard advertising campaigns will do some magic, we hope, which fits into four feature sets, safety, technical, exterior and interior, for the account.
Volkswagen Passat Sedan probably is not getting the best creative juices.(Not us, analysts feel so).Commercials and advertisements on multi media though are put in place the German automaker is worried about the US operation. As Volkswagen’s market share keeps eroding since the beginning of the decade think tank is desperately finding new ways for a sound foothold in the US and Ca market.
The other day something interesting happened. Couple of dozens Volkswagen employee met up at Malibu beach. Not for fun and frolic but to barnstorm in the windy beach and to chalk out some corporate strategy.
Don’t know what out of the box idea they come up with but certainly the send off agency Arnold has no representative out there. The agency last heard won lot of prizes from lot of ad competitions but could not register an elevated graph for its flagship account.
Now its Crispin Porter + Bogusky’s turn to bring back the brand equity of the auto giant into consumer psyche and will definitely take bold step to take the business turn around in US and Canada.
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