When the egg shaped creatures zoozoos stole the show completely for the Vodafone ads, many may think that the pug is going to be a history. But, the pug has not gone. It is back.
The pug comes back through four commercials created as part of vodafoneâs âhappy to help campaignâ. The ads have been released to promote offerings such as Vodafone Mobilestores, Self Help, Vodafone Stores and Mini-Stores and Vodafone Self Service Kiosks.
In these commercials, the pug helps the girl in many situations. It helps her to plant some saplings. It helps her to read by trying to hold down the pages of the book. It even signals to the girl when the dorm inspector is making his daily rounds.
This happy to help campaign has been developed by Ogilvy India.