Advertising Guide

Vodafone: the pug is back without a bark

When the egg shaped creatures zoozoos stole the show completely for the Vodafone ads, many may think that the pug is going to be a history. But, the pug has not gone. It is back.

The pug comes back through four commercials created as part of vodafone’s ‘happy to help campaign’. The ads have been released to promote offerings such as Vodafone Mobilestores, Self Help, Vodafone Stores and Mini-Stores and Vodafone Self Service Kiosks.

In these commercials, the pug helps the girl in many situations. It helps her to plant some saplings. It helps her to read by trying to hold down the pages of the book. It even signals to the girl when the dorm inspector is making his daily rounds.

This happy to help campaign has been developed by Ogilvy India.

Via: afaqs

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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