Vancouver Police had launched this amusing print advertisement campaign in 2005 to create awareness regarding safety measures against theft. The campaign aims at sarcastically portraying that lack of safety measures and precautions are sort of helping thieves. The campaign has taken a very light but effective approach to convey its message. The advertisements are showing thieves are being helped by the homeowners themselves to carry out theft with utmost ease. The campaign has urged people to visit the website of Vancouver Police Department to asses that how secure is one’s house.
The presentation of the campaign is immensely impressive and effective to draw people’s attention to take action in this direction. The portrayal of process of theft is no doubt hilarious. The campaign is based on a very original and refreshing idea. Expression of the models appearing in the campaign is worth mentioning as it is extremely remarkable. The text of the campaign reads, ‘Are you helping thieves? Find out if your home is secure at vpd.ca’. The campaign was developed by Rethink, Canada.
Via: Ads of the World
