The controversial ad that was aired by several television, local radio stations and newspapers in Philippines hurted the sentiment of its citizens.
The ad was a part of US’s ‘Rewards for Justice’ program to fight global terrorism. It depicts images of a girl named Precious recalling her childhood memories, which were shattered by a bombing attack in December 2004 as suggested by the ad.
What caused the controversy was pointing out only the city with having such a problem when there are others facing the same problem too. As a result the TV AD version is no longer running in General Santos.
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