Toyo Tires had launched this promotional campaign for its unique tires. The campaign has attempted to incorporate every advantages of the tire and aims at disseminating its qualities in order to make it different from other tires. The advertisements are showing how it sustains rapid speed and the dangerous swings of temperature. The technological aspect apparently has dominated the campaign.
The presentation of the campaign is actually unique that gives impression of a remarkable graphical use in the campaign. The idea was very simple to inform people about the advantages of the tire. The art direction and execution is apparently excellent. The advertisements carry heavy texts however; it does not affect the presentation.
The punch line of the ad reads, ‘Pleasure comes with performance’. The campaign was created by BMZ & More, Germany.
Via Fredrik Samuel
