The Science Alberta Foundation, a non-profit organization committed to increase science literacy and awareness, has recently launched this outdoor ambient advertisement campaign. The campaign stresses on an interesting, compelling and inquisitive subject of invisibility about which everybody is curious about. The advertisement was placed strategically at the bus shelters. The advertisement has used a poster on an opaque wall of a bus shelter that gives impression of a see through image. The campaign has intelligently drawing attention and giving hope that even this is possible with the development of science.
The presentation of the campaign is certainly impressive but it certainly remains uncertain that it might have compelled people to think in this regard and persuade them to have a career in Science. In addition, the advertisement was apparently weather sensitive and a slightest change in weather could reduce the effectiveness of the advertisement. The text of the advertisement reads, ‘Is invisibility possible? Invent your future with a career in science.’ The campaign was created by MacLaren McCann, Calgary, Canada.
Via Coolzor
