Researchers from the university of Harvard and Michigan discovered what could signal the end of advertisements. They have concluded that people are not really convinced by those endless commercials seen on TV, Radio and websites.
By using the first ever functional magnetic resonance imaging (fMRI) they made the daunting revelation that the human brain responded to warm adjectives like ‘ down-to-earth’ only when applied to people and not to brands and products.So it really doesnt make much sense to consumers when they view punchlines like ‘We simplify’or ‘With You All The Way’.
Whatever the truth maybe, I still believe that advertising is the only way to introduce a product worldwide.
