Well, the bread always falls the buttered side down. That happens. This print campaign projects the disaster-friendly way of things in a funny way, and tries to sell the product.
This print campaign for Tide from Miami Ad School San Francisco, shows stain babes coming near our dresses with their seductive lips. The copy reads- because stains love your clothes.
This campaign is indeed noticeable with the nice way of presentation. However this concept does not directly endorses Tide by making a strong connection with the core concept.
CREDITS
Advertising School: Miami Ad School San Francisco, USA
Art Director: Maximilian Pinegger
Copywriter: Justin Salice-Stephan
