We have seen how that cancer-awareness ambient effort scared the people who were frolicking in the sunlight. Naturally, there are ample chances that you will get panicked when you find out a deadly warning tag after your short sleeping stint at a beach.
This ad also handles the same subject and aims to convey the same message. The harmful effects of sunlight which may create skin cancer. But, as it is a print ad, it does not frighten us. But, conveys the message in a quite convincing way.
This ad for Peter Maccallum Cancer Centre, has been developed by CHE, Melbourne, Australia
CREDITS
Advertising Agency: CHE, Melbourne, Australia
Executive Creative Director: Jason Ross
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore
