Copy:
‘There is no guardian angel in Japanese culture. There’s no need.’
‘Helmet Ken, Japanese for Sword’
‘Centuries-old technology’
Copy:
‘The best defence is a good defence.’
‘Helmet Kiba, Japanese for feline tooth’
‘Centuries-old technology’
Copy:
‘It’s harder to save your honour than your life.’
‘Helmet Kame, Japanese for Tortoise’
‘Centuries-old technology’
The latest advertisement campaign for Honda’s helmet presents a perfect camaraderie of old martial art, Japanese tradition and modernity. The campaign is urging people to wear helmets to avoid vulnerability due to accidents. Apart from smart portrayal of Samurai’s, the poster ad is embedded with perfectly written copy. The paper and its color used for the poster reflect that it has been taken from the archive to illustrate its glorious past of defense and martial art techniques.
The ad campaign has been created by JWT, Barcelone, Spain.
Via Coolzor
