This is an interesting print advertising campaign for Rotomac. The campaign aims at focusing on the durability of its pen. The campaign is showing some sketches of few people who lived larger than life as their names are still alive. This was simply a brilliant and an intellectual idea to compare durability and larger than life notion depicting something that lasts longer.
The campaign has shown three gigantic figures from the pages of history that are still relevant for the world. The campaign has included figures of Diana, Elvis and Mahatma Gandhi.
The idea behind the ad was undoubtedly brilliant that has helped the campaign to be really attractive and simple. The presentation of the campaign is extremely straight and simple. The copy reads, ‘Lasts Forever’. The ad was created by DDB Mudra Communications, New Delhi.
Via Ad Hunt
