Quaker Oats, which own Rice-A-Roni has decided to reintroduce the cable car and the ‘San Francisco treat’ tagline in its upcoming ad campaigns. Further, they have also decided to not to bring back its old jingle for the moment.
Quaker Oats had abandoned the San Francisco part of the ad ever since it bought the company. However, the effect of reintroduced words in the ad is yet to see in the near future.
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